Are you running a modern FMCG distribution business or still operating like 2015?
Take the 5-minute scorecard and see exactly where your distribution business is losing money, across stock, follow-ups, collections and reporting.
Your operations scorecard
- Distributor tracking
- Retailer follow-ups
- Reorder visibility
- Sales team reporting
- Collections
- Automation readiness
Each area is scored 0 to 3, for a total out of 18.
Scanning 14 operational vectors...
Your Wholesale & Import Operations Audit
Here's exactly where your operation is bleeding revenue. See what modern wholesalers and importers are doing differently.
Operational Readiness Score
Processing results...
Businesses at your score level lose an average of $13K per quarter while competitors modernize. Every month of delay compounds the gap.
Operational Readiness Score: What This Means For You
The problem
What top wholesalers and importers do
They run a single digital control tower with real-time stock, outstanding balances, and order flow across every warehouse and sales node, so decisions are made on live data, not end-of-week reports.
Three critical friction points in your wholesale operation
Your Top Operational Gaps
Operational Balance
Operational Balance: What This Means For You
The problem
What top wholesalers and importers do
They balance all six operational vectors on one integrated platform: tracking, follow-ups, visibility, reporting, collections, and automation move together instead of in silos.
Market Status
You are behind 67% of wholesalers and importers in your region who are actively upgrading their stack.
Market Status: What This Means For You
The problem
What top wholesalers and importers do
Market leaders are closing the technology gap every quarter by deploying integrated SFA, DMS, and analytics before competitors lock in their buyer relationships.
Revenue Leakage
Estimated Annual Revenue at Risk
Revenue Leakage: What This Means For You
The problem
What top wholesalers and importers do
They attack leakage with automated stockout alerts, predictive reorder triggers, and collections aging workflows tied directly to live field and inventory data.
About the founder
Navneet Maheshwari
Wholesale and distribution operations expert
Navneet has spent years inside wholesale and distribution businesses, not as a consultant, but as an operator. He has worked hands-on with distributors and brand teams to diagnose exactly where revenue disappears between the factory gate and the retailer shelf.
He has helped businesses like Amba Foods, Demand Planners, and Atlas Fine Foods identify and fix operational gaps that were silently compounding into six-figure losses, from distributor tracking blind spots to collections cycles that were funding the wrong part of the supply chain.
Every audit Navneet reviews personally. No sales team. No scripts. Just a direct conversation about your specific numbers and what to do about them.
40+ distribution operations audited$1.25M+ in identified revenue leakageTrusted by wholesale and distribution businesses across food and general trade
Direct access to the founder
Stop the Leakage.
Book a 30-minute call with Navneet — he'll walk through your specific audit results and show you exactly where to start fixing the leaks in your operation.
How India's Leading Wholesale & Import Operators Solved These Problems
Case study
Hindustan Unilever Limited (HUL)
Moved 500,000+ stores off manual order calls in under 18 months
HUL's Shikhar eB2B app replaced phone and WhatsApp ordering across its distributor network. Retailers could place orders anytime, access the full product catalogue, and get real-time delivery status without a sales rep in the loop. The app connected over 1.3 million retailers and 600 distributors onto a single platform. During lockdowns, it kept order flow running when field teams could not visit outlets.
1.3M
retailers onboarded
75,000
orders processed daily
Hours
distributor coordination cut from days
Source: Unilever official case study, 2023–2025
Case study
Godrej Consumer Products Limited (GCPL)
Replaced reactive distributor management with real-time analytics dashboards
GCPL shifted its general trade operations to a distributor-led digital model, using analytics dashboards to track daily distributor performance across rural and urban markets. The transition gave regional managers live visibility into stock positions and sales execution instead of waiting for weekly reports. GCPL publicly cited that the shift reduced cost of operations while simultaneously increasing reach.
Live
daily distributor performance tracked
Expanded
rural distribution reach
Reduced
cost of ops while volume grew
Source: GCPL Annual Report 2023-24, Godrej Consumer Products official communications
Case study
Bikaji Foods International
Diagnosed and fixed an inventory control failure costing them orders every week
Bikaji, one of India's top ethnic snacks brands with 100+ SKUs, was losing revenue to dispatch inaccuracies and slow order fulfillment at their Bikaner facility. High SKU proliferation and unpredictable demand meant inventory was misallocated constantly. After restructuring their storage and retrieval operations, dispatch accuracy and order fulfillment speed improved significantly, and the operational difficulties that were causing revenue losses were resolved.
100+
active SKUs managed
Improved
dispatch accuracy post-restructuring
Eliminated
stockout-driven revenue loss at facility
Source: Armstrong storage automation case study, Bikaji Foods, public
Case study
FieldAssist client network (700+ wholesale & import brands across India)
Brands using SFA and DMS together recovered measurable revenue within one quarter
FieldAssist, whose platform powers over 700 enterprises including major Indian wholesale and import brands, published that clients using their combined SFA and DMS tools saw unique outlets per SKU grow 31% and productive sales calls improve by 10%. A separate finding showed an 18% increase in SKU availability directly reducing lost sales from stockouts. McKinsey research cited by FieldAssist puts the efficiency gain from SFA at 20 to 25% and sales uplift at 10 to 30% depending on category maturity.
31%
more outlets per SKU
18%
reduction in stockout-driven lost sales
20–25%
efficiency gain (McKinsey benchmark)
Source: FieldAssist platform data, 2025–2026, publicly published